With Valentine's Day looming, Teleflora needed to differentiate themselves from competitors in the digital space in order to come out on top post-holiday.
We created brand awareness by highlighting what sets Teleflora apart from the rest: made-by-hand, delivered-by-hand bouquets in a cheeky way. With a production budget of only $50K, we shot a series of videos that emodied the brand promise, put the bouquet front and center and reminded consumers to make the right impression this Valentine's Day.
Campaign Concept, Campaign Identity, Photo and Video Art Direction, Digital Content
Agency: Wonderful Agency
Associate Creative Director, Writer: Meghann Bass