To combat the "unsubscribes" and "unfollows" that are all too common in the digital marketing landscape, FIJI Water was in need of Earth's Finest, smartest and responsive content.
To cut through the noise, we simply made sure we didn't add to it. We paired aspirational imagery with clever and concise copy, always positioning the consumer benefit front and center. Staying within the parameters of the email templates and social media size limitations, we captured the FIJI aesthetic while delivering a clear brand message.
Design and Art Direction
Associate Creative Director, Writer: Meghann Bass