We were asked to produce a seasonal consumer campaign for MedMen markets that portrays the brand and elevates products and services that make lives (and the holidays) happier, healthier and easier. The added challenge? Promote MedMen’s new delivery service and rewards program in a way that cuts through retail’s busiest time of year.
Let’s not sugarcoat things: the holidays aren’t all candy canes and gumdrops. Cannabis is here to make gift giving and awkward conversation easier. We made a campaign to put a smile on your face and paired nostalgic illustrations and retro type with attention-grabbing, modern day sentiments. From targeted OOH and media buys to print ads and in-store signage, this integrated campaign will light up your holiday in an unexpected way no matter what you are celebrating.
Campaign Concept, Art Direction, Design Direction
Creative Director/Copywriter: Meghann Bass
Head of Creative: Laurie Trott
Illustrator: Andrew DeLange
Designers: Dennis Antonio, Sebastian Diaz-Mihell