Bite:
Brand Content
Brand Content
Bit by bit.
The Challenge
Bite needed to continuously generate fresh content for its expanding line of oral and personal care products. The challenge was to create a diverse range of product and lifestyle imagery that would keep the audience engaged across Bite’s omnichannel initiatives, including the website, social media, email campaigns, and digital ads.
The Result
Over the course of three years, I developed a robust library of product and lifestyle photography and video content that captured Bite’s ethos and adaptability. This content was integrated into all marketing efforts, helping to maintain a compelling narrative through multiple stages of the brand’s growth. The result was a strengthened brand identity that not only supported Bite’s expansion but also kept the audience engaged and enticed across all channels, reinforcing its position as a leader in sustainable products.
Role
Creative Direction, Art Direction
Credits
Creative Partners: Alexzander Rosa, Hart & Highland, Knotably Creative House
