As a Creative Director with an art and design background, I’m passionate about weaving brand elements into a cohesive narrative that resonates across all touchpoints. I specialize in creative strategy, art direction, and crafting visuals that bring products to life through compelling campaigns and brand experiences. My work spans digital and print, covering everything from social media to packaging, brand messaging, and retail. I thrive on developing brand ecosystems that align with marketing objectives while pushing creative boundaries. Whether it’s leading a team through the entire creative process—from initial concept and strategy to final production—or collaborating with cross-functional partners, I ensure that every detail aligns with the broader brand vision.

As a former perfectionist, I’ve learned to balance being meticulous with knowing when to let go. Compassion and empathy guide my approach and I’m always ready for a creative challenge, especially when it involves brands and products that do good.

Oh, and while I may cringe at the use of exclamation marks from a brand, you'll still catch me signing off with "Thanks!" in every single email.