I’m a Creative Director with an art and design background, focused on building brands that feel cohesive, thoughtful and just the right amount of unexpected. Working in-house, I’ve led creative across product launches, brand refreshes, and campaigns that stretch across every touchpoint – from social to shelf.

My work blends design thinking with marketing goals, and I thrive in the space where creative vision meets real-world results. I’ve built brand ecosystems, written scripts, concepted shoots, directed content and collaborated with teams and agency partners alike to bring ideas to life in a way that makes sense – and makes an impact.

Former perfectionist, current detail enthusiast. Compassion and clarity guide how I work with teams, and while I don’t believe in overusing exclamation marks in brand messaging, I sign off emails with “Thanks!”... every. Single. Time.