Making a little color go a long way.
Therabody and (RED) joined forces to offer a range of percussive therapy devices (and eventually CBD) to support the fight against two pandemics: AIDS and COVID-19. Therabody needed a way to position themselves as not just a product company, but one that cares for their community through their mission to help every body feel better naturally.
Since the launch of this campaign happened during the peak of COVID, we wanted to create something that filled people with hope and optimism. Capturing a mix of clean, bright vignettes and uplifting photography, we highlighted the joy in people of all ages, sizes and ethnicities at home. Using (RED)'s signature color sparingly with large, in-your-face typography, our limited edition devices and CBD line were bound to shine through.
Campaign Concept, Photo Art Direction, Graphic Design
Director of Creative Production: Sarah Dyer
Senior Copywriter: Carly Graner
Editor: Paul Dybas
Photographers: Trisha Weiss, Chris Cleary, Alexzander Rosa