Bite needed a commercial that would resonate with viewers while staying true to its mission. With a limited budget and a small, scrappy team, we had to be resourceful—partnering with an agency for strategic insights while taking on the scriptwriting and set-building in-house.

We produced two versions of the CTV commercial. The first focused on educating consumers about the clean, effective, and refillable nature of Bite Toothpaste Bits, while the second highlighted the founder’s journey and the staggering amount of plastic waste generated by traditional toothpaste. The commercials were broadcasted across multiple streaming services, leveraging the strategic formula provided by our agency partner. We not only informed and engaged viewers, but also reinforced Bite’s commitment to sustainability, effectively driving brand awareness and encouraging more eco-conscious choices.