Bite:
Seasonal Campaign
Seasonal Campaign
A fresh take on the holidays.
The Challenge
Bite faced the challenge of cutting through the holiday chatter with a campaign that felt fresh and distinct from the brand's usual approach. The goal was to launch two new limited-edition flavors of Toothpaste Bits and introduce once-a-year bundle offerings that would appeal as practical gifts, either for oneself or others. Additionally, we needed to generate enough content to last from after Black Friday through the holidays, all while positioning Bite products as a thoughtful and sustainable holiday gift.
The Result
To appeal to both existing customers and those curious about Bite, but hesitant to commit, we launched two limited-edition holiday Toothpaste Bits flavors with playful, festive packaging and introduced three exclusive bundles available only during the holiday season. The campaign's content was bright, colorful, and infused with a vintage feel, creating a distinctive look that stood out from Bite’s evergreen content. Soft focus photography was used to blur the lines between traditional and modern aesthetics, ensuring the campaign was visually engaging and different enough to capture attention throughout the busy holiday season.
Role
Creative Direction, Concept, Photo Art Direction, Packaging Art Direction
Credits
Marketing Manager: Eva Dunn
Copywriter: Michele Jaret
Designer: Gabe Medeiros
Packaging Illustrator: Petra Eriksson
Photographer: Alexzander Rosa
Prop Stylist: Shelby Kay Reed
