Bite:
Brand Refresh
Brand Refresh
A brand to smile about.
The Challenge
Bite began as an oral care brand and evolved into personal care, committed to expanding its refillable product line with better-for-you ingredients without contributing to the planet’s plastic waste. However, this growth led to a disjointed brand image that didn't quite align with the founder's vision and lacked clear product storytelling.
The Result
We transformed the Bite brand with an identity that communicates its core values and product benefits. From building a new asset library to designing a new website, every touchpoint reflects a consistent and engaging brand story and effectiveness across all marketing channels.
Role
Creative Direction, Art Direction, Design Direction
Credits
CEO + Founder: Lindsay McCormick
Marketing Manager: Eva Dunn
Copywriter: Michele Jaret
Designer: Gabe Medieiros
Developer: Dakotah Walker
UX/UI: Patricia Yee North
UX/UI: Patricia Yee North
Photographers: Alexzander Rosa, Molly Cranna
HMU: Jessica Marie
Prop Stylist: Robert Ziemer
Lifestyle Images Retoucher: Deep Blue
Product Flat Lay Retoucher: The Post Shop
Product Flat Lay Retoucher: The Post Shop
Defining The Brand
Drawing inspiration from Bite's core products, we set out to build a brand that resonated with both customers and dental professionals alike. The foundation of this approach was Bite’s signature black and white packaging, which became the cornerstone of the new design system.
Previous branding.
Fresh Content
To support every brand touchpoint, we built a comprehensive asset library focused on stronger storytelling. This included new flat lays of each product, comparison shots, and bathroom in-situ scenes, all designed with creative flexibility in mind.
A Clean Site
Designed with a mobile-first approach, the site tackled complex pricing and buying options while maintaining clarity. Its modular design allows sections and products to be easily moved, enabling ongoing testing and optimization.
Flexible by Design
We created a brand design that balanced creative flexibility with speed, ensuring consistency across all touchpoints. This approach allowed us to quickly produce on-brand assets, including revamped flow emails and paid social ads, while staying adaptable to trends.
