The high road to Vegas.
Las Vegas is known for its casinos, world-class entertainment and, since 2017, recreational cannabis. In a city of flashing lights and aggressive dispensary competition, we were tasked with creating a regional campaign that would drive traffic into stores and bring brand awareness to MedMen’s [statemade] line – all while complying with Nevada's strict advertising laws.
Confident. Matter-of-fact. A guaranteed win. Inspired by Sin City’s nightlife, we created something that communicates what happens in Vegas stays here, and set out to develop product-focused, beauty-driven visuals that leave just enough up to the imagination. With direct, yet provocative headlines and a jewel-toned color palette, we make it clear that MedMen is the only dispensary with quality cannabis you want on or off the Strip.
Campaign Concept, Photo Art Direction, Graphic Design
Photographer: Brandon Lundby
Creative Director/Copywriter: Meghann Bass