Beauty every which way.
The floral industry’s most anticipated days are no secret: one is to celebrate love and the other to celebrate mothers. Teleflora uses these biannual opportunities to reach out to consumers and florists every year in a fresh, new way. The ask this year for Mother’s Day? To drive purchase intent by creating a product-focused campaign speaking to a mainly female audience.
The idea for the “Just Like Her” campaign was conceived from the familiar saying, “You are just like your mother.” Our strong-will or our big heart – it's undeniable that characteristics we share with mom shape our entire lives. We created an anthemic video piece celebrating all the ways we are “Just Like Her,” which was used as the cornerstone for a Direct-to-Consumer and B2B Mother's Day campaign for Teleflora’s network of florists.
Campaign Concept, Campaign Identity, Photo and Video Art Direction, Social Media Content Creation
Agency: Wonderful Agency
Associate Creative Director, Writer: Meghann Bass
Copywriters: Janna Carney, Kevin Laronda
Production Studio: Studio M